A complete guide to different eras of podcasting:
First era:
Podcasting's
origins in blogging can be traced all the way back to the medium's inception.
Both worlds shared a common political spirit in that, like early blogging,
podcasting developed out of a belief in the internet's potential to democratize
thought, a desire to bypass gatekeepers, and a desire to live and build on
one's own terms. That isn't to suggest we shouldn't romanticize the early days.
The first podcasts were mainly chatty amateur creations that were recorded in
hurry, scarcely edited, and insular. This will evolve over time as podcasting
increased in popularity and pulled in a larger audience. Early podcast
companies, often in the form of networks (including, most prominently, Midroll
Media, now rebranded as Stitcher), were formed in search of a business model,
but capital remained an issue. Since the medium's core infrastructure has
remained largely untouched throughout its lifetime, data on podcast listeners
has remained rudimentary. At explorethespacehow.com, we are offering the
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Second era:
A sizable number of influential podcasting
personalities are now eager to downplay Serial's relevance in the medium's
evolution. They say that “podcasts were always taking off. There are a few
things you can do to strengthen your argument. We might argue that Serial's
cultural breakthrough just served to fuel the growth of narrative podcasts. One
could add fuel to the fire by stating that podcasts in the tradition of talk
shows — from personality-driven fare like WTF with Marc Maron and The Joe Rogan
Experience to round-table conversations like Slate Political Gabfest and
free-form improv like Comedy Bang! 'Bang'.
Much of this action had a crescendo arc to it. Every
week brought a new mission, a new achievement, and a new manifestation of
profound ambition. Things seemed to be moving thunderously, but it was unclear
where they were going.
Third era: New era:
Spotify, who had previously dabbled in podcast
streaming with unimpressive results, dove right in with a $340 million
acquisition of Gimlet Media, a podcast studio, and Anchor, a podcast publishing
website. These eye-popping purchases, with their unheard-of price tags, were
swiftly accompanied by a letter of intent. “With the addition of Gimlet and
Anchor, Spotify would surpass Apple as the world's leading podcast publisher,
with more shows than any other organization.
In
this leap, Spotify has likely ushered in a new age in podcasting, one that is
well removed from the medium's haphazard and slow-but-steady beginnings. For
the time being, we'll refer to it as Big Podcasting. There's been a steady
stream of subsequent changes in the Spotify camp in the months following the
acquisitions: unique alliance launches, buzzy talent recruiting, more
expressions of ambition — not to mention new shows that have already launched,
featuring big names including Jemele Hill and Joe Budden attached.All of this
leads to a world in which Apple is no longer the leading provider, and the
company may feel forced to shift its comparatively casual stance toward
podcasts, eventually severing podcasting's links to its blogosphere origins for
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